Speakers

Afif Ghannoum spent his career taking scientific innovations and turning them into innovative companies, products, and testing services.

He’s done that through his own companies and brands, as well as licensing IP to companies worldwide. His products and technologies have been sold in over 100,000 retail stores and by noted medical institutions, such as the Cleveland Clinic. Their data and testing companies have partnered with some of the biggest pharmaceutical companies in the world.

André Morys is the founder and CEO of konversionsKRAFT, Germany’s leading agency for conversion optimization and strategic advice on digital growth. In addition, André Morys is the initiator and founder of the GO Group Digital , which forms a global network of experts for digital transformation.

His publications include “The Digital Growth Strategy” (2018) and “Conversion Optimization” (2011) as well as numerous specialist articles in relevant media on online marketing. He is also a lecturer at the Würzburg University of Applied Sciences and gives numerous keynotes and lectures at national and international congresses on the topics of digital growth, e-commerce and optimization strategies.

Ben is the Chief Strategy Officer at the digital growth consultancy Webprofits where he drives the overall strategic direction of the business.

He consults with Direct to Consumer businesses globally to identify clear opportunities for growth within the complex digital landscape. Specifically he is the lead consultant driving the global digital marketing strategy for consumer brands Logitech and Logitech G. Ben is also the host of the Strategy Led Podcast where he shares insights and expertise from Webprofits’ Strategy Team.

Copywriter and content marketer.

He works with B2B technology companies to help establish themselves as a trusted solution provider to their clients.

Blake Imperl is based in San Diego, California, and Heads Merchant Enablement at Wonderment. He previously was Head of Partner Community at Attentive, where he helped champion the framework of SMS being a relationship-building channel. Blake has a deep E-Commerce background, spending most of his professional career building and scaling retention marketing programs for D2C brands.

He is passionate about teaching brands and agencies alike how to better use retention marketing channels to create exceptional customer experiences. Outside of work, Blake enjoys writing music and spending time with his wife, Melissa, and their two Australian Shepherds, Lyla & Zoey.

Bob Moesta is a founder, maker, innovator, speaker & now a professor. Pioneer of Jobs To Be Done Theory; Innovation & new venture expert on creating, developing & launching of new products & services.

Entrepreneurs and enterprise leaders alike recognize the importance of innovation, but few harness it effectively. Bob Moesta helps make it more predictable and successful.

Among the principal architects of the Jobs to be Done theory in the mid-90s along with Harvard Business School Professor Clayton Christensen, Moesta has continued to develop, advance and apply the innovation framework to everyday business challenges. Currently president & co-founder of The ReWired Group, a Detroit, Mich., Innovation consultancy & incubator, he is also a fellow at the Christensen Institute.

A visual thinker, teacher, and creator, Moesta has worked on & helped launch more than 3,500 new products, services and businesses across nearly every industry, including defense, automotive, software, financial services and education, among many others. The Jobs to be Done theory is just one of 25 different methods and tools he uses to speed up and cut costs of successful development projects. He is a guest lecturer at The Harvard Business School, MIT Sloan School of Entrepreneurship and Northwestern University’s Kellogg School of Management.

Moesta is an entrepreneur at heart and engineer & designer by training. He has started, built and sold several startups. Moesta started out as an intern for Dr. W. Edwards Deming father of the quality revolution & worked with Dr. Genichi Taguchi extensively. He traveled to Japan & learned first-hand many of the lean product development methods for which so many Japanese businesses, including Toyota, are known.

A lifetime learner, he holds degrees from Michigan State University and Harvard Business School. He has studied extensively at Boston University’s School of Management, MIT School of Engineering and Stanford University’s “D” School.

Chase is currently a Partner at Structured — a top eCommerce marketing agency, where he runs the email team. Since June of 2018, we’ve helped our clients send over a billion emails resulting in over $100 million in email attributable revenue. A few of our previous and current clients include Orgain, The Chive, Original Grain, and CROSSNET.

Best selling Author, International Speaker, and host of both the Award-winning eCommerce MasterPlan AND Keep Optimising Podcasts.
Chloë is one of the Top 30 eCommerce Influencers 2021 (Scurri), and her podcasts are regularly included in lists of the world’s top eCommerce & marketing podcasts.

Chloë Thomas has been in eCommerce since 2003; she’s worked client-side, agency-side, and adviser-side. Over the years, she’s helped large and small retailers and brands, and there’s barely a part of the eCommerce landscape she’s not involved with. One thing she’s always done is solve eCommerce Marketing Problems.

Daniel McCarthy is an Assistant Professor of Marketing at Emory University’s Goizueta School of Business. His research specialty is the application of leading-edge statistical methodology to contemporary empirical marketing problems. His research interests include customer lifetime value, limited data problems, and the marketing/finance interface.

He popularized customer-based corporate valuation (CBCV), a methodology that drives any traditional valuation model off of the underlying behaviors of the target company’s customers. His work has been featured in major media outlets such as the Harvard Business Review, MIT Sloan Management Review, Wall Street Journal, FT, Fortune, Barronís, Inc Magazine, The Economist, and CNBC. His research has been accepted and published in top-tier academic journals and has won numerous research awards.

In addition to his roles and responsibilities at Emory, Dan co-founded and was Chief Statistician for Zodiac, a predictive customer analytics SaaS firm. Nike acquired Zodiac in March 2018. Dan has since co-founded Theta Equity Partners (http://thetaclv.com) to revolutionize how firms (e.g., private equity, venture capital, and operating companies directly) value companies through CBCV.

Growth Marketing enthusiastic.

Currently, he is the Executive Director of Infra Digital vertical, an Infracommerce Business Unit. Previously as a partner and Digital Marketing Director at Synapcom, a full-service company focused on Digital Strategies.

As an entrepreneur, he lead Jack the Barber – Men´s Lifestyle Brand on online and offline growth.

Denis has developed and planned several advertising/brand awareness campaigns in Brazilian markets. He has international experience, having lived in Europe, Israel, and the US.

His specialties include:

Team development and leadership in cross-functional environments focused on different objectives, creativity, and skills in dealing with problems of interpersonal relationships.

Dennis Yu is co-author of the #1 best-selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his own agencies and agencies he advises. Mr. Yu is the “million jobs” guy– on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.

You can find him quoted in major publications and on television, such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, and Quiznos– down to local service businesses like real estate agents and dentists. He’s spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.

You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths– likely in a city near you.

Highly motivated, outgoing, and personable professional with 11 years of international experience across print, video and events.

Extensive knowledge of partnerships, technology, and e-commerce and deeply passionate about the intersection of talent, marketing, and technology.

Fiona Stevens has been working in B2B Marketing for almost fifteen years, building on and offline expertise across UK, European, APAC, and US markets. She has experience working in and managing both in-house and agency teams, from start-up to established business.

Fiona loves digging deeper into a business to understand what makes it unique and what it can do for its customers that no one else can.

With the digital landscape evolving fast, building a strategy that can bring that to life and communicate it to the world is more exciting than ever.

For her, the joy of working in Marketing is both the variety and, increasingly, the accountability. As businesses and boardrooms shift their focus to results, she’s enjoying the challenge of testing different channels and proving ROI.

Jimmy is a former eCommerce retailer, and email marketer turned SaaS founder.

Located in sunny San Diego, CA, Jimmy is the CEO & Co-Founder of Sendlane, an email and SMS marketing automation company that helps over 1,700+ companies save time, generate more revenue, and increase customer retention with email & SMS.

He leverages his expertise and market knowledge to build a product designed for the data-driven digital retailer, enabling them to make better decisions in their marketing. Jimmy brings a unique voice to the roundtable as a former retailer, an email marketing lover, and an email deliverability expert.

Jon is Omniconvert’s Chief Revenue Officer (CRO) and leads Sales, Marketing and Customer Success. Jon brings 37 years of professional experience as Sales & Marketing Leader, entrepreneur, management consultant and business executive. He has over 24 years of experience in software and consulting services sales & marketing including e-commerce and customer experience.

He is a father of four and a grandfather of one (so far) and splits his time between his lakeside cabin & downtown Toronto apartment in Canada and Carcassonne, France.

June Li is Founder and CEO of ClickInsight. With over twenty years of e-business, marketing, logistics, and sales experience, she develops and manages analytics and optimization strategies for organizations large and small.

ClickInsight helps organizations strategically exploit the power of data and analytics to continuously improve user experiences &conversions, thereby growing businesses. A Google Marketing Platform Certified Partner with Analytics, Tag Manager, Data Studio & Optimize 360 specializations, we also work with Adobe/Omniture and Tealium products, Voice of the Customer, Customer Experience, and other analytics tools.

June is a recognized speaker, instructor, and expert in digital analytics. A Certified Web Analyst, she is a past Co-Chair of the Digital Analytics Association’s Certification Board and led DAA’s Web Analytics Essential Series workshops.

June is also an instructor at the School of Continuing Studies at the University of Toronto, where she teaches Google Analytics and has contributed to web analytics programs at both the University of British Columbia and McMaster University.

The last few years +100 conferences in 23 countries invited him as a keynote speaker on customer-centricity, usability, conversion optimisation and fact-based business growth. He’s also honoured to be a lecturer at several universities and university colleges.

With AGConsult he grows businesses by putting the customer first and lift the whole customer experience to one big WOW-experience. Since 2001. Always based on user research & facts. Because opinions are just opinions.

Clients include: Nespresso, Microsoft, Carglass, Yoast, C&A, Coolblue, AXA, Daikin, Tui, Kipling, Eastpak, Thomas Cook, Red Cross and many government institutions.

A puzzle-loving data geek, jumped the fence from specialist to generalist and back again. In her career, she dabbled with search, social media, content marketing, email automation, and CRO, and now combines her omnichannel experience to help marketers unearth customer insights and attribute the impact of their strategies.

Kristen LaFrance is an expert on community-building, brand narrative, and customer experience and retention. Along with her work as Director of Community at Repeat, she’s Slack mom to CPG House and founder of the DTC Fam community. She’s worked with hundreds of DTC and CPG brands to build better, more human customer journeys. Formerly Senior Content Marketer at Shopify, Kristen lives in Colorado Springs with her husband and three rescue dogs.

Michael Lorenzos: Head of Ecommerce Growth at Silverbird.
Michael is a performance marketer keen on achieving results through ethical practices and will show you how to succeed with paid social.

Negar is a Product Management leader with 12 years of experience in E-commerce, loyalty programs, and consulting.

She has specialized in improving customer engagement and loyalty through better data analysis, design, and communication and shares her insights with others through speaking engagements and writing.

Peter’s background is firmly rooted in Shopify and e-commerce. Having initially worked as a freelance designer and developer in the infancy of Shopify, Peter has extensive knowledge of the platform and its capabilities for growing an online brand.

Raúl Galera is the Partnerships and Business Development lead at ReferralCandy, an app that allows eCommerce brands to set up and run customer referral programs.

Raul currently leads ReferralCandy’s partnership efforts, working alongside agencies, media, and tech companies. Referral marketing is a blend of organic content, community marketing, and influencer marketing.

ReferralCandy has worked with over 30,000 brands since its inception in 2009.

Robert is the UK’s best-known and sought-after keynote speaker on growing digital agencies.

He also talks about customers: finding, delighting, and keeping more and better customers and clients.

He is not full of theoretical rhetoric; he offers practical solutions – tangible business growth results.

Robert’s marketing and growth strategy work has been widely published and acted upon by thousands of businesses and agencies, from BlackBerry to Barclays, from Nando’s to AirBus, from Google Partners to Uberall, and from Push to Hallam Internet.

Specialties: how to find and keep customers and clients, creating the process and systems to run the business you want to run.

Roger Dooley is an author and international keynote speaker. His books include FRICTION (McGraw Hill; named one of the Best Business Books of 2019 by strategy+business) and the global bestseller BRAINFLUENCE. He hosts the podcast Brainfluence and writes a column at Forbes.com.

He co-founded College Confidential, the leading college-bound website. He’s been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then-nascent home computer market.

Shanelle Mullin does experimentation and analysis at Shopify, a jill-of-all-trades marketer with a 15-year background in growth.

At 15, she helped a 3-person startup grow to a million-dollar revenue-generating company through affiliate marketing. She’s also a freelance writer in the conversion rate optimization and content marketing space.

In 2021, Simon built a CRO program from scratch, making many mistakes along the way. Learning from these mistakes, he fine-tuned his CRO program. He developed a strong affinity with the CRO process, including the ins and outs of prioritization, how to get executive-level buy-in and how to create strategic alignment with my partners.

And in 2022, he joined forces with Jeremy Epperson and Sina Fak, two esteemed and renowned business growth consultants. This unique opportunity allows him to learn from some of the best and grow businesses online with one of the most sophisticated CRO programs.

With more than 20 years of experience with leadership, data strategies, and communities and as an internationally recognized speaker in data, Steen Rasmussen has exactly what it takes to create value across organizations.

In 2001 he cofounded his first digital agency based on the core idea that digital needed to be business-centric and support the goals of the organization first. In 2005 he left to cofound another agency because the first agency did not go deep enough into the data to fully activate the strategic potential.

16 years later, IIH Nordic is still here; 50 people strong; 7 times winner of best Danish Analytics House; 4 times nominated as international analytics agency of the year, and he has been nominated 5 times as practitioner and industry influencer of the year by the Digital Analytics Association.

In the last 7 years, he has also helped lead our own digital transformation. As the first larger company in the world, implemented a 30-hour/4-day workweek with full salary in 2017. The 3 last year we even won the “Best Place to Work” title.

Talia is the founder of GetUplift – the CRO agency and training space high-growth brands turn to when they want to optimize their funnels and create experiences customers love to convert to. Using customer-centric methods, emotion, and in-depth data, Talia and her team generate more leads, sales, and ROI for clients.

Talia has been invited to keynote on hundreds of stages such as Google, MozCon, Call To Action Conference, SearchLove, and many more and was recently listed as one of the most influential experts in conversion optimization.

Tim Houlihan sold typewriters and laser printers, developed marketing campaigns for software companies (from Peachtree to Great Plains to Adobe), was an early member of the Software Publishers Association, wrote patents for customer loyalty platforms, and goal setting tools, created sales incentives and employee engagement programs.

Responsible for developing a $300,000,000 portfolio of global performance improvement platforms that operate in 47 countries in more than 20 languages.

Entrepreneurial senior interactive marketing and sales executive with more than 18 years of experience in creating and executing business, product, sales and marketing plans. Passionate and creative, always focused on creating new opportunities by extending and creating new company core competencies.

Deep experience in search, social media and search marketing, with an emphasis on creating new business processes and opportunities to drive massive revenue growth.

A decisive leader and innovative thinker with the proven ability to lead, recruit, manage and drive multi-disciplinary teams to generate new avenues for corporate growth. Manager and cultivator of mission-critical client, partner and employee relationships.

Valentin Radu is an entrepreneur, data-driven marketer, CRO expert, CVO evangelist, international speaker, father, husband, and pet guardian.

He is the founder & CEO of Omniconvert, a SAAS company that provides growth solutions to mid-size eCommerce websites looking to become customer-centric.

REVEAL, Omniconvert’s newest product, helps eCommerce companies find the hidden gems in their data, improve Customer Lifetime Value and Retention & deliver personalized customer experiences across all channels.

Valentin is also an Instructor at the Customer Value Optimization (CVO) Academy, an educational project that aims to help companies understand and improve Customer Lifetime Value.

William Harris is the Founder & CEO of Elumynt, which Inc. Magazine ranked as the fastest-growing agency in Minnesota with 13 acquisitions and counting. William is an author on Entrepreneur, Fast Company, Shopify, and many other top publications where he writes about eCommerce, advertising, and leadership.

When he’s not working, he usually hangs out with his family, plays worship songs on the guitar, or talks about cryptocurrencies.