Agenda

2:00 PM-2:30 PM BST

Welcome to the CLV Revolution!

Florian Avramescu is the MC of the CLV Revolution and will welcome you to 2 days filled with valuable insights and strategies.
Valentin Radu (Omniconvert) will discuss the importance of CLV in today’s economy.

• Valentin Radu

2:30 PM-3:00 PM BST

5 steps to happy customers that come back, and back, and back again.

Karl Gilis (AGConsult) will share 5 steps to happy customers that come back, and back, and back again.

• Karl Gilis

3:00 PM-3:30 PM BST

How to turn seasonal shoppers into seasoned spenders – powered by Loyalty Lion

Fiona Stevens (Loyalty Lion) will discuss in her session about the result of BFCM research they’ve been doing.

• Fiona Stevens

3:30 PM-4:00 PM BST

3 keys to thriving in a cookie-starved digital future

June Li (ClickInsight) will discuss if, with cookies under threat and privacy obligations on the rise, is digital analytics a dying discipline? Not at all! Learn how CLV is your key to surviving and thriving and rising in this exciting time of change.

• June Li

4:00 PM-4:30 PM BST

Neuro-Loyalty: The Better Way to Attract and Keep Great Customers

Roger Dooley (Author, Brainfluence and Friction) will discuss about neuro-loyalty – What do your most valuable customers and employees have in common? They are LOYAL. There’s something else: they are HUMAN. We all spend far too much on acquiring new customers – advertising, marketing, social media, sales incentives, and more. A loyal customer doesn’t incur those costs, and is far more likely to do your marketing for you by recommending you to others. We all spend far too much on acquiring new customers – advertising, marketing, social media, sales incentives, and more. A loyal customer doesn’t incur those costs, and is far more likely to do your marketing for you by recommending you to others. The key to a high-performing organization is understanding how our brains govern our behavior. Science-based business expert Roger Dooley will show you how simple changes in customer and employee experience can increase profits, reduce employee turnover, and cut customer churn.

• Roger Dooley

4:30 PM-5:30 PM BST

Grow CLV Through smart acquisition (panel)

Dennis Yu (BlitzMetrics) will be discussing with Michael Lorenzos (Silverbird) and other guest speakers about the importance of smart acquisition.

• Dennis Yu
• Michael Lorenzos

5:30 PM-6:00 PM BST

How to leverage emotion and meaningful AB tests to increase CLV

Talia Wolf (Getuplift) will discuss about how to leverage emotion and meaningful AB tests to increase CLV. You’re in for a talk filled with valuable insights!

• Talia Wolf

6:45 PM-7:30 PM BST

Everything you wanted to know about CLV and agency growth, but you were afraid to ask (panel)

Valentin Radu (Omniconvert) will be discussing with experts Robert Craven (GYDA) and Tim Kilroy (growth coach) about shifting agencies perspectives and how focusing on improving CLV can help agencies grow their businesses.
– What should you be measuring?
– How good is your agency?
– Customer is King or Cash is King?
– How good are agencies at understanding the customer?
– How can improving customer experience actually help agency growth
– Five Star service = Five Star profits?

• Valentin Radu
• Tim Kilroy
• Robert Craven

6:00 PM-6:44 PM BST

Day 1 break!

7:30 PM-8:00 PM BST

3 Strategies to Thrive in Recession with Email and SMS Marketing – powered by SendLane

In uncertain times, your best play lies within your current customer base. Join Sendlane CEO & Co-Founder Jimmy Kim in this session on building a retention-first email & SMS marketing strategy and learn how to:
Segment your audience to pull your most valuable customers (MVCs)
Leverage MCV segments to drive goals for acquisition, optimization, and retention
Tailor and hyper-personalize messaging for each segment to maximize ROI

• Jimmy Kim

8:00 PM-8:30 PM BST

The 4 Factors That Doubled BIOHM’s CLV

Afif Ghannoum (BIOHM Health) will bring to the table the perspective of the successful eCommerce business. Getting back with updates soon.

• Afif Ghannoum

8:30 PM-9:00 PM BST

The Playbook to Turning Transactional Email & SMS into a CLV Growth Lever – powered by Wonderment

Blake Imperl (Wonderment) will be talking about one of the fastest growing area of opportunity for eCommerce merchants – email & sms. This is one of the biggest growing areas of increasing customer engagement and lifetime value.
Blake will share info about what the opportunity is and how you can get up and going really fast, making that difference right away.

• Blake Imperl

9:00 PM-9:30 PM BST

A great CLV starts at the beginning: It’s about Acquisition AND Retention

Chloë Thomas (eCommerce Masterplan) will take you through her brand new Traffic That Buys Model, and explain how you can use it to multiply the impact of your marketing to maximise your CLV gains.
Focusing on tips that any business can benefit from you’ll learn:
– How to create a traffic source mix that will maximise your overall CLV.
– How to perfect your messaging to increase conversion rates and AOVs
– How to structure your promotions to minimise margin loss and attract your best customers
– How to do this across the whole customer journey

• Chloë Thomas

9:30 PM-10:00 PM BST

Balancing Automation and Personalization in your CS operation to help you deliver that excellent CX – powered by Gorgias

Dillon Duchesne (Gorgias) will be discussing how today’s customers don’t just want a great product; people expect and demand excellent experiences from the brands they patronize.
You need a CX approach that sets your business apart from the competition to stay ahead of the game.
She will be talking about the tips and trends shaping eCommerce CX for 2022 and beyond as well as how to effectively manage CX across brand channels to enable additional growth for your business all while balancing automation and personalization!

• Dillon Duchesne

10:00 PM-10:30 PM BST

Can you automate retention without losing your mind?

Kristen LaFrance (Repeat) knows there are a ton of things that drive CLV that you will never be able to automate. Those things that are built on emotion and connection. But what about those areas that could be automated but aren’t? In this session she will show you how you can automate post-purchase communications in a way that keeps them personalized without devoting hours and hours of your time.

• Kristen LaFrance

10:30 PM-11:00 PM BST

The Underground Email Marketing Playbook For 7, 8, & 9 figure ecom brands

Chase Dimond (Structured) will bring the heat on all things email marketing. A talk one can not miss!

• Chase Dimond

9:00 AM-9:30 AM BST

Welcome to the CLV Revolution Day 2

Florian and Valentin (Omniconvert) will sum up the main take-aways from day 1 and will start day 2 with some important notes!

• Valentin Radu

9:30 AM-10:00 AM BST

Increasing CLV using Customer lifecycle Management in eCommerce

Negar Mokhtarnia (Pet Circle) will bring to the table the perspective of the successful eCommerce business. Getting back with updates soon.

• Negar Mokhtarnia

10:00 AM-11:00 AM BST

How CLV Can Help Agencies Navigate the Uncertain Future (panel)

Valentin Radu (Omniconvert) will be discussing with Kate Cook (The Lumery) and Ben Fitzpatrick (Webprofits Australia) about the agency perspective on CLV.
– the Consumer Insights Gap within performance marketing
– how CLV is an even more important focus for agencies and eCommerce businesses during the current period of financial uncertainty and disruption
– how to move agency culture (and therefore services) away from entirely acquisition focus

• Valentin Radu
• Ben Fitzpatrick
• Kate Cook
• Peter Gardner

11:00 AM-11:30 AM BST

The Digital Experimentation Framework

Andre Morys (konversionsKRAFT) will show you how to simplify experimentation, connect it to your strategic goals and drive maturity forward step by step

• André Morys

11:30 AM-12:00 PM BST

C(X)LV? – The Role of Customer Experience in Life Time Value

Steen Rasmussen (IIH Nordic) will analyze the importance of a good customer experience in increasing customer lifetime value from a strategy perspective.

• Steen Rasmussen

12:00 PM-12:30 PM BST

How to use Referral Marketing to retain customers – powered by ReferralCandy

Raul Galera (ReferralCandy) will discuss about the referral channel, that you totally own, and how to use it in order to both retain customers as well as acquire new customers.

• Raúl Galera

12:30 PM-1:00 PM BST

How Indian DTC brands are optimizing for CLV in a price sensitive, immensely diverse market

Bhaskar Sarma (Pixels and Clicks) will be talking about how Indian DTC brands are optimizing for CLV in a price sensitive, immensely diverse market

• Bhaskar Sarma

1:00 PM-2:00 PM BST

Day 2 break!

2:30 PM-3:00 PM BST

CLV in the C-suite

Daniel McCarthy (Theta) will bring a lot of valuable insights about CLV, based on his huge experience in the field!

• Daniel McCarthy

3:00 PM-3:30 PM BST

Optimizing Ecommerce Ads for Customer Lifetime Value (CLV)

Will Harris and Jeff Snyder (Elumynt) will bring to the table the advertising agency perspective on CLV and will get back with updates soon.

• William Harris

3:30 PM-4:00 PM BST

Identifying And Solving Conversion Roadblocks Across The Customer Journey

Simon Girardin (ConversionAdvocates) will be discussing conversion roadblocks across the customer journey

• Simon Girardin

4:00 PM-4:30 PM BST

How to Optimize for Ecommerce Retention

Shanelle Mullin (Shopify) will take you through the step-by-step process for getting more out of your entire ecommerce lifecycle.
Takeaways:
– How to clearly define your customer lifetime value (LTV), average order value (AOV), and purchase frequency.
– How to choose the right metrics at every stage of the lifecycle.
– How to choose the right audiences for your optimization and experimentation efforts.
– How to avoid interference and degrading results.

• Shanelle Mullin

4:30 PM-5:00 PM BST

The Jobs To Be Done Methodology

Bob Moesta (Re-Wired Group) will discuss how the JTBD method can help eCommerce companies improve customer lifetime value.

• Bob Moesta

5:00 PM-5:30 PM BST

Customer Lifetime Value Through a Behavorial Science Lens

Tim Houlihan (Truist) will talk about behavioural sciences and their role in growing CLV. Find out how to build strong relationships with your clients and how to collect precious information about your clients (find out their motivations, their expectations and the context in which your customers are making their decisions)

• Tim Houlihan

5:30 PM-6:00 PM BST

Ending & Conclusions; Contest Winners

Florian and Valentin (Omniconvert) will sum-up day 2 and will conclude the 2 intense CLV Revolution Days.
Also, they will draw up the winner of the 1-year FREE Subscription for REVEAL Scale Plan

• Valentin Radu