The CLV Revolution 
Transform Your eCommerce with Customer Value Optimization
Access the proven methodology for acquiring and retaining a loyal customer base.
Unlock your data for greater profits, scalable results, and a more sustainable business model.
256 PAGES
OF CONDENSED KNOW-HOW
starting from $5.24
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Rating Score
Customer research is one of the most neglected yet important parts of marketing. This book helps you learn how to blend qualitative and quantitative data to improve not only customer lifetime value but the relationships behind it.
What’s the point of acquiring customers today only to lose them tomorrow?
The eCommerce CAC Increased by 222% Over Eight Years
Breaking even is more difficult than ever.
For even a chance at customer retention you need to:
- Identify your best customers
- Encourage repeat purchases
- Understand their purchasing triggers
Over 24.5 Million Online Stores Worldwide
Even with scarce resources, overcoming the competition is possible when you:
- Monitor the CAC: CLV ratio
- Fine-tune initiatives to target the right customers with the right products.
- Deliver the right message at the right time.
Acquisition Dictates Retention
A well-oiled acquisition machine is fueled only if you answer these questions:
- Are we acquiring the right customers?
- Who are our best customers and why are they buying from us?
- Are we setting the right expectations and helping customers progress?
Preventing Churn Is Cheaper than Mitigating It
To achieve healthy eCommerce Growth, you must:
- Properly understand key metrics before ramping up acquisition.
- Ensure data hygiene so you know what your best customers expect.
- Align the team around actual consumer behavior and deliver true value.
Explore the Proven Customer Value Optimization Model and Master eCommerce Growth: from acquisition to retention and loyalisation.
starting from $5.24
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Valentin Radu
Life-Long Learner, Entrepreneur, Founder of Omniconvert and The CVO Academy, Published Author, Global Speaker on eCommerce, CLV, and Marketing
Valentin Radu is one of the main figures behind the Customer Value Optimization approach and the brains behind Omniconvert and The CVO Academy.
His mission?
Teaching people the ropes of sustainable growth through genuine customer care.
Born Romanian, Valentin learned the power of delivering more than you promise since the late 1990s. This mindset fueled his journey as an entrepreneur, as he built four companies and he’s made a name for himself in the global eCommerce and startup scene. With hands-on experience in eCommerce, he co-founded Romania’s top online car insurance provider, serving a whopping 250,000 customers. Nowadays, as the CEO of Omniconvert, where he’s helping big retail names like Decathlon and Auchan put customers first. Valentin’s not just a business guy; he’s a lifelong learner who’s always up for an adventure.
He’s also a proud dad, devoted husband, and the author of The CLV Revolution 
I have a genuine calling to help others and share the shortcuts I discover on my journey. My mission is to help eCommerce Companies leverage their goldmine – their customer data – and use it to increase the CLV of their customers. It’s the most important task for eCommerce people: moving from one-time buyers to long-term relationships.
With a Perfect 5 
Rating Score on Amazon, here’s what readers have to say about The CLV Revolution
More and more companies are recognizing that Customer Lifetime Value is a crucial component of a customer-centric strategy. However, few know how to optimize their practices around it. Valentin aims to make CVO (Customer Value Optimization) broadly accessible so all companies can benefit from it. His book is a significant part of the CLV revolution: a step-by-step guide to optimize the CLV from a practitioner perspective.
Customer research is one of the most neglected yet important parts of marketing. This book helps you learn how to blend qualitative and quantitative data to improve not only customer lifetime value but the relationships behind it.
Investors, executives, and managers are waking up to the reality that not all revenue is created equal — revenue from die-hard loyal repeat buyers is worth a lot more than revenue from one-timers. However, it is still unclear how to properly account for and measure these differences, and harder still to optimize your business around this reality. This book is a valuable deep dive for anyone looking to better understand these concepts, from accounting to measurement to optimization.
If you're serious about optimising your business, doing ecommerce properly, learning a methodology, with supporting frameworks and resources, then I suggest you learn from one of the best. This is a book you need to have in your library. Without bias, I found myself nodding in agreement as I read through each chapter. Yep, yep, agreed, doin' it right! And it's all in one book. Awesome achievement to condense all this wisdom into one engaging, accessible volume. This is actually a great example of a key lesson in the book - the three pillars to focus on - what you sell, what you do, and what you say - these are the building blocks.
Transform your perspective on maximizing your customer relationships
Here’s how The CLV Revolution 
helps eCommerce and Retail owners and practitioners:
Master the Customer lifetime Value Formula for effective strategies and long-term profitability.
Understand key eCommerce KPIs for data-driven decisions and performance optimization.
Increase the Customer Value with the 3 Pillars of Customer Value Optimization.
Use the RFM Model for precise marketing and active engagement.
Run effective and budget-friendly acquisition campaigns for consistent growth.
Improve conversion rates by organizing meaningful Customer Journeys.
Efficiently allocate resources by prioritizing the 6 CVO Initiatives.
Avoid common eCommerce mistakes for smoother operations.
Maintain business continuity during inevitable challenges.
Apply these ideas in real life for practical success.
The Book Comes with 5 Special Bonuses Valued at +$1K to Get You Started
Customer Journey mapping example
Acquisition and onboarding flow
Post purchase automation for ecommerce
Self assessment template
RFM Distribution Template
The Concepts in The CLV Revolution Book Come from Collaborating with Customers Such as:
Dive into The CLV Revolution on Your Terms.
Whether you prefer flipping pages, listening on-the-go, or keeping it close at hand, this book caters to your style.
Here’s a sneak preview of The CLV Revolution
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