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Be bold and join the Change-Makers and Best-in-Class companies in eCommerce

Transform your eCommerce with Customer Value Optimization

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256 PAGES

OF CONDENSED KNOW-HOW

This book is a valuable deep dive for anyone looking to better understand customer lifetime value concepts, from accounting to measurement to optimization.

Daniel McCarthy

Assistant Professor of Marketing – Emory University

It helps you learn how to blend qualitative and quantitative data to improve not only customer lifetime value but the relationship behind it.

Neil Hoyne

Chief Measurement Officer – Google

10 Things This Book Will Teach You

… and many more
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About the Author

Valentin Radu is a serial entrepreneur, he founded 4 companies; one successful exit and two 8-figure businesses.

Founder of Omniconvert; the digital experimentation tool used by more than 20k websites, he consulted companies such as Orange, Tempur, Avon, Whirlpool and many more.

A global authority on CLV, he founded the Customer Value Optimization Academy where more than 2000 students learned.

A curious practitioner, speaker and industry expert, he reached more than 100k people at more than +500 events.

I’ve learned the lessons the hard way.

My first company was making $40k monthly revenue and then I lost it all.

Having to start all over again, my next eCommerce had a $14 million turnover with only $15k in profits.

Proven twice that Traffic * AOV * CR is not enough to achieve profitability, I had to decipher what was the actual growth formula.

I looked at our best customers and beyond their first transaction, then I started modelling the formulas by including what was missing:

How much you pay to acquire a customer and how much you gain from that customer down the line. 

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Praise for The CLV Revolution

The CLV Revolution is the most comprehensive and practical guide on how to create a profitable eCommerce, identify the bad business models, and get more happy customers.

I do not believe you will find a more actionable book on the subject of customer lifetime value and eCommerce growth.

If you’re having trouble changing your business model, the problem isn’t you. The problem is your blueprint.

Bad decision making happens in companies not because they don’t want to change but because they follow the wrong north star metric. This is one of the core philosophies of The CLV Revolution: To change the customer behavior, you must first change the company behavior.

In this book, you’ll get a proven plan that can take you to new heights.

Valentin Radu, one of the world’s leading experts on Customer Lifetime Value, is known for his ability to distill

complex topics into simple methods that can be easily applied to any eCommerce business. Here, he draws on the most proven ideas from Conversion Rate Optimization, psychology, and Data Analytics to create an easy-to-understand guide for making good decisions inevitable and bad management impossible.

Along the way, readers will be inspired and entertained with true stories about a company selling weighted blankets, an omni-channel fashion retailer burning $2 million dollars on ads and how the germ theory helps eCommerce leaders make better business decisions.

The CLV Revolution will reshape the way you think about progress and success and give you the tools and strategies you need to transform your eCommerce—whether you are an eCommerce fighting the rising acquisition costs, an organisation hoping to reach internal alignment, or simply an agency or expert who wishes to learn how to make an eCommerce thrive, stop customer churn, improve customer experience, and achieve success that lasts.

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Order Now and claim these bonuses

Buy the book from your favorite bookseller, then forward your purchase receipt to [email protected] to receive the following bonuses…

Customer Journey mapping example
-$399 VALUE
Acquisition and onboarding flow
VALUED AT $699
Post purchase automation for ecommerce
SAVE 20H OF WORK
Customer Journey mapping example
FIND WHERE YOUR COMPANY STANDS NOW
RFM Distribution Template
WORTH $399
Order Now and Grab Your Special Release Price

This book is a valuable deep dive for anyone looking to better understand customer lifetime value concepts, from accounting to measurement to optimization.

Daniel McCarthy

Assistant Professor of Marketing – Emory University

It helps you learn how to blend qualitative and quantitative data to improve not only customer lifetime value but the relationship behind it.

Neil Hoyne

Chief Measurement Officer – Google

256 PAGES

OF CONDENSED KNOW-HOW