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Transform your eCommerce with Customer Value Optimization
(Expires on October 1st)
256 PAGES
OF CONDENSED KNOW-HOW
This book is a valuable deep dive for anyone looking to better understand customer lifetime value concepts, from accounting to measurement to optimization.
It helps you learn how to blend qualitative and quantitative data to improve not only customer lifetime value but the relationship behind it.
10 Things This Book Will Teach You
… and many more
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About the Author
Valentin Radu is a serial entrepreneur, he founded 4 companies; one successful exit and two 8-figure businesses.
Founder of Omniconvert; the digital experimentation tool used by more than 20k websites, he consulted companies such as Orange, Tempur, Avon, Whirlpool and many more.
A global authority on CLV, he founded the Customer Value Optimization Academy where more than 2000 students learned.
A curious practitioner, speaker and industry expert, he reached more than 100k people at more than +500 events.
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Praise for The CLV Revolution
More and more companies are recognizing that Customer Lifetime Value is a crucial component of a customer-centric strategy. However, few know how to optimize their practices around it. Valentin aims to make CVO (Customer Value Optimization) broadly accessible so all companies can benefit from it. His book is a significant part of the CLV revolution: a step-by-step guide to optimize the CLV from a practitioner perspective.
Customer research is one of the most neglected yet important parts of marketing. This book helps you learn how to blend qualitative and quantitative data to improve not only customer lifetime value but the relationships behind it.
Investors, executives, and managers are waking up to the reality that not all revenue is created equal — revenue from die-hard loyal repeat buyers is worth a lot more than revenue from one-timers. However, it is still unclear how to properly account for and measure these differences, and harder still to optimize your business around this reality. This book is a valuable deep dive for anyone looking to better understand these concepts, from accounting to measurement to optimization.
If you're serious about optimising your business, doing ecommerce properly, learning a methodology, with supporting frameworks and resources, then I suggest you learn from one of the best. This is a book you need to have in your library. Without bias, I found myself nodding in agreement as I read through each chapter. Yep, yep, agreed, doin' it right! And it's all in one book. Awesome achievement to condense all this wisdom into one engaging, accessible volume. This is actually a great example of a key lesson in the book - the three pillars to focus on - what you sell, what you do, and what you say - these are the building blocks.
The CLV Revolution is the most comprehensive and practical guide on how to create a profitable eCommerce, identify the bad business models, and get more happy customers.
I do not believe you will find a more actionable book on the subject of customer lifetime value and eCommerce growth.
If you’re having trouble changing your business model, the problem isn’t you. The problem is your blueprint.
Bad decision making happens in companies not because they don’t want to change but because they follow the wrong north star metric. This is one of the core philosophies of The CLV Revolution: To change the customer behavior, you must first change the company behavior.
In this book, you’ll get a proven plan that can take you to new heights.
Valentin Radu, one of the world’s leading experts on Customer Lifetime Value, is known for his ability to distill
complex topics into simple methods that can be easily applied to any eCommerce business. Here, he draws on the most proven ideas from Conversion Rate Optimization, psychology, and Data Analytics to create an easy-to-understand guide for making good decisions inevitable and bad management impossible.
Along the way, readers will be inspired and entertained with true stories about a company selling weighted blankets, an omni-channel fashion retailer burning $2 million dollars on ads and how the germ theory helps eCommerce leaders make better business decisions.
The CLV Revolution will reshape the way you think about progress and success and give you the tools and strategies you need to transform your eCommerce—whether you are an eCommerce fighting the rising acquisition costs, an organisation hoping to reach internal alignment, or simply an agency or expert who wishes to learn how to make an eCommerce thrive, stop customer churn, improve customer experience, and achieve success that lasts.
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(Expires on October 1st)
Order Now and claim these bonuses
Buy the book from your favorite bookseller, then forward your purchase receipt to [email protected] to receive the following bonuses…
Customer Journey mapping example
Acquisition and onboarding flow
Post purchase automation for ecommerce
Customer Journey mapping example
RFM Distribution Template
Order Now and Grab Your Special Release Price
(Expires on October 1st)
This book is a valuable deep dive for anyone looking to better understand customer lifetime value concepts, from accounting to measurement to optimization.
It helps you learn how to blend qualitative and quantitative data to improve not only customer lifetime value but the relationship behind it.
256 PAGES
OF CONDENSED KNOW-HOW